← Every exhibit

Table Table 4 Go-to-market & pricing

Cross-Functional RACI Governance Matrix

Buying Committee Orchestration ActivityAccount Executive (AE)Solutions Architect (SE)Deal Desk & LegalProduct MarketingExecutive Sponsor / VP
Stakeholder Identification & MappingAccountableConsultedInformedInformedInformed
Champion Qualification & TestingAccountableConsultedInformedInformedConsulted
Technical & Architectural ClearanceResponsibleAccountableInformedInformedInformed
Security & Compliance SubmissionResponsibleConsultedAccountableInformedInformed
Legal Contract Redline NegotiationConsultedInformedAccountableInformedInformed
CFO Economic Business Case DeliveryResponsibleConsultedInformedAccountableConsulted
Executive Peer-to-Peer AlignmentConsultedInformedInformedInformedAccountable

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.