← Lecturing

Teaching Topics

The subjects in the lecture room.

One question sits at the centre: how growth becomes repeatable. Around it are the subjects I teach across marketing, pricing, go-to-market and AI. Topics marked taught have run at IU; the rest are part of the wider teaching map.

Teaching topics in orbit around growth at the centre 5 topics Marketing 4 topics Pricing 4 topics Experimentation Go-to-Market 4 topics AI 3 topics Growth
Taught: an IU course already delivered Part of the wider teaching map: each chip says which Undergrad · Grad · Guest lecture

Marketing

How demand is built and a brand earns attention: from first principles to strategy.

Marketing foundations Taught Undergrad Marketing strategy Taught Undergrad · Grad Brand & positioning Taught Undergrad · Grad Applied marketing seminar Upcoming Undergrad · Grad Sales–marketing integration On the wider teaching map Grad · Guest

Pricing

The most underrated lever: what a number signals, and what it should be.

Pricing strategy & willingness-to-pay Taught Undergrad · Grad Price models, tiers & packaging Taught Undergrad · Grad Pricing psychology Taught Undergrad · Grad Monetisation & revenue models On the wider teaching map Grad

Growth & experimentation

Growth as a repeatable system: designed, tested, and reported with the evidence.

Growth hacking & the AARRR funnel Taught Undergrad · Grad Experimentation & A/B testing Taught Undergrad · Grad Retention, loops & referral Taught Undergrad · Grad Product-led growth On the wider teaching map Grad · Guest

Sales & go-to-market

The commercial engine underneath growth: how an offer reaches a market and compounds.

Go-to-market strategy On the wider teaching map Grad · Guest ICP, segmentation & channel mix On the wider teaching map Undergrad · Grad Revenue operations & forecasting On the wider teaching map Grad · Guest B2B pipeline & outbound systems On the wider teaching map Grad · Guest

AI in commerce

How AI is rewiring discovery, revenue and the work itself: signal over hype.

AI in e-commerce Upcoming Grad AI-enabled revenue & sales systems On the wider teaching map Grad · Guest AI for marketing & content On the wider teaching map Undergrad · Grad

Beyond the current syllabus

Teaching beyond the current syllabus.

The map extends beyond the running syllabus. If you are building a university course or inviting a talk, send the audience, setting and question through the contact page.

Bring the question you're working on.

Guest lectures and talks.

A short note can outline the room, the topic and the timing.

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