Lecturing
Say the true thing simply.
I teach marketing, pricing and growth at IU. The standard is simple: a useful idea has to survive a room full of questions.
See the teaching topics →Why teach
Clarity is a test.
A boardroom may let a vague slide pass. A room of students will not. If I cannot make an idea useful to someone who owes me nothing, I do not understand it well enough.
Teaching strips the jargon away. What remains is the part that can be used: how demand forms, how pricing changes a decision, and how growth becomes a system.
The loop runs both ways. Practice supplies the cases, research supplies the discipline, and teaching sends the thinking back into both rooms in clearer form.
If an idea can't survive a lecture hall, it isn't ready.
The syllabus
What I teach.
The syllabus links concepts to decisions. Open a course to see the questions behind it.
How demand is built and a brand earns attention.
Details →Segmentation, positioning and the marketing mix in practice.
Details →Willingness-to-pay, price models, and the psychology of cost.
Details →The AARRR funnel, experimentation and retention loops.
Details →A discussion-led format: a real problem, worked end to end.
Details →How AI is reshaping discovery, merchandising and retention.
Details →The reception
The evidence from the classroom.
An ongoing lectureship at IU International University. The first course ran in 2025; teaching now spans six modules across marketing, pricing and growth.
Instructor rating on Growth Hacking, course rated 9.9 / 10. Official IU course evaluation, 2025 Q4 · n=11.
Modules taught, scaled from a single course to the whole marketing and growth track.
Students in every cohort: taught end to end, from foundations to advanced electives.
Bring the question you're working on.
Guest lectures and talks.
A short note can outline the room, the topic and the timing.
Get in touch →