Table Table 4 Revenue operations & AI 4 September 2026

Cross-Functional RACI Governance Matrix

Enablement Lifecycle Activity	Sales Enablement	Product Marketing	Frontline Sales Mgr	Account Executive	RevOps & Analytics	CCO / VP Sales
Buyer Journey Content Creation	Accountable	Responsible	Consulted	Informed	Informed	Informed
Competitive Battlecard Updates	Responsible	Accountable	Consulted	Informed	Informed	Informed
New Hire Onboarding Curriculum	Accountable	Consulted	Responsible	Informed	Informed	Informed
Weekly Call Review Coaching	Informed	Informed	Accountable	Responsible	Informed	Consulted
Deal Strategy & Inspection	Informed	Informed	Accountable	Responsible	Consulted	Informed
Sales Methodology Certification	Accountable	Informed	Responsible	Responsible	Informed	Consulted
Sales Velocity Reporting	Consulted	Informed	Informed	Informed	Accountable	Responsible

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Source: Table from this essay. Sources and interpretation are given in the article.

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What is sales enablement?

Sales enablement provides commercial teams with scalable capabilities. Move beyond training decks to behavioral adoption, coaching and quota attainment.

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Isoglu, S. (2026). Cross-Functional RACI Governance Matrix [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-sales-enablement-fig06/

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@misc{isoglu-2026-what-is-sales-enablement-fig06,
  author = {Isoglu, Sinan},
  title = {{Cross-Functional RACI Governance Matrix}},
  year = {2026},
  howpublished = {Table 4, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-sales-enablement-fig06/},
  note = {From the essay {What is sales enablement?}}
}

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