Table Table 4 Go-to-market & pricing 6 September 2026

What does a synthetic bridge look like?

Bridge step	Revenue effect	Running total
Baseline revenue	0	3,300
Price	+60	3,360
Volume	+300	3,660
Mix	-300	3,360
New product	+360	3,720
Discontinued	-300	3,420
Current revenue	0	3,420
Residual	0	0

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Source: Table from this essay. Sources and interpretation are given in the article.

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What is price-volume-mix analysis? Separate price from what was sold

Price-volume-mix analysis reconciles a period change into price, volume, mix, new, and discontinued lines before a team assigns an explanation.

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Isoglu, S. (2026). What does a synthetic bridge look like? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-price-volume-mix-analysis-fig05/

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@misc{isoglu-2026-what-is-price-volume-mix-analysis-fig05,
  author = {Isoglu, Sinan},
  title = {{What does a synthetic bridge look like?}},
  year = {2026},
  howpublished = {Table 4, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-price-volume-mix-analysis-fig05/},
  note = {From the essay {What is price-volume-mix analysis? Separate price from what was sold}}
}

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