Table Table 3 Go-to-market & pricing 6 September 2026

What does a synthetic bridge look like?

Line	Baseline units	Baseline price	Baseline revenue	Current units	Current price	Current revenue	Status
A	100	10	1,000	140	11	1,540	Matched
B	100	20	2,000	80	19	1,520	Matched
C	0	0	0	30	12	360	New
D	20	15	300	0	0	0	Discontinued

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What is price-volume-mix analysis? Separate price from what was sold

Price-volume-mix analysis reconciles a period change into price, volume, mix, new, and discontinued lines before a team assigns an explanation.

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Isoglu, S. (2026). What does a synthetic bridge look like? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-price-volume-mix-analysis-fig03/

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@misc{isoglu-2026-what-is-price-volume-mix-analysis-fig03,
  author = {Isoglu, Sinan},
  title = {{What does a synthetic bridge look like?}},
  year = {2026},
  howpublished = {Table 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-price-volume-mix-analysis-fig03/},
  note = {From the essay {What is price-volume-mix analysis? Separate price from what was sold}}
}

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