Table Table 2 Growth that compounds 6 September 2026

What does a GTM efficiency range look like?

Motion	Declared output	Declared resource	Maturity cutoff	Central ratio	Decision use
Self-serve	Collected contribution	Marketing and product growth cost	30 days after entry	1.8	Monitor low-touch scale
Sales-led	Collected contribution	Marketing and selling cost	90 days after opportunity	1.4	Review capacity and payback
Partner-assisted	Collected contribution	Partner fee, support, and acquisition cost	120 days after contract	1.1	Review route economics

Swipe or scroll horizontally if the table is wider than your screen.

Cite Embed

Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.

From the essay

What is go-to-market efficiency? The denominator across growth and capacity

Go-to-market efficiency is a declared output-to-resource ratio. Name output, denominator, maturity, and capacity before comparing motions.

This exhibit belongs to an essay: the numbers live here, the argument lives there.

Read the essay →

Reuse & Citation

Cite this exhibit

APA 7

Isoglu, S. (2026). What does a GTM efficiency range look like? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig03/

BibTeX

@misc{isoglu-2026-what-is-go-to-market-efficiency-fig03,
  author = {Isoglu, Sinan},
  title = {{What does a GTM efficiency range look like?}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig03/},
  note = {From the essay {What is go-to-market efficiency? The denominator across growth and capacity}}
}

Embed this exhibit

Copy this HTML to use the PNG exhibit on your site with its source line and a link back to the exhibit page.

<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig03/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-go-to-market-efficiency-fig03.png" alt="Table 2: What does a GTM efficiency range look like?" width="3200" height="2400">
  </a>
  <figcaption>Table 2: What does a GTM efficiency range look like?. Source: Table from this essay. Sources and interpretation are given in the article.. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig03/">View exhibit</a>.</figcaption>
</figure>

Related exhibits

Table Table 1

What does go-to-market efficiency measure?

From the essay What is go-to-market efficiency? The denominator across growth and capacity
Figure Figure 1

Synthetic GTM efficiency ranges

From the essay What is go-to-market efficiency? The denominator across growth and capacity
Table Table 3

How is GTM efficiency different from MER or ROAS?

From the essay What is go-to-market efficiency? The denominator across growth and capacity

What does a GTM efficiency range look like?

Related exhibits

What does go-to-market efficiency measure?

Synthetic GTM efficiency ranges

How is GTM efficiency different from MER or ROAS?