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Figure Figure 1 Go-to-market & pricing

The synthetic Gabor-Granger intent curve

A price-point response curve is evidence about answers under a prompt. It becomes commercially useful only after choice, budget, channel, and transaction validation.

A synthetic line chart shows a stated would-buy share of 78, 68, 52, 34, and 16 percent at tested prices 80, 90, 100, 110, and 120. The values illustrate survey responses and are not observed purchases, calibrated demand, or a price recommendation.0%20%40%60%80%100%16%8090100110120Tested price unitsStated response share (%)
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Reference & Evidence

Source: Author's synthetic price-point illustration bounded by Urban, Weinberg and Hauser (1996) and Aydin, Kwong, Ji and Law (2014). The response shares are illustrative stated-intent values, not observed purchases, market demand, or a price recommendation.

Each line is a claim from the register this journal publishes against, resolved from the register at build time.

  • A The concern is stated preference inflating under hype: the authors worried that "respondents overstated their willingness to purchase an environmentally sound car" and built the design around it. It is one electric-vehicle case in which "the authors describe how one firm combines managerial judgment" with market measurement, not a general law Urban, Weinberg & Hauser. (1996) · UWH96-C1
  • A The paper's actual claim is about FUZZINESS, not a survey-versus-choice-model comparison: "a high degree of fuzziness always exists in the data obtained from conjoint surveys" and "ignorance of the fuzziness would lead to the over-estimation of market demands" Aydin, Kwong, Ji & Law. (2014) · AKJL14-C1
  • B Gabor-Granger pricing research asks respondents to evaluate purchase intention across a sequence of stated price points Author framework; direct method source not held · T05-OWN-C1
  • B A stated purchase-intent curve is not a market-price observation, transaction price, or revealed willingness to pay Author boundary grounded in UWH96-C1 and AKJL14-C1 · T05-OWN-C2
  • B Price-point acceptance, purchase intention, and observed purchase are separate response objects Author taxonomy · T05-OWN-C4
  • B The method can compare stated acceptance across price points under its survey design, but cannot by itself estimate realized demand or causal elasticity Author negative boundary · T05-OWN-C5

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

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