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Table Table 3 From the research bench

What does a transfer matrix look like?

IDSource or target objectTreatment and comparatorOutcome and windowContextChanged fieldVerdict
S-01US self-serve SMB trial accountsEmail onboarding versus holdoutFirst report exported by day 14US self-serve, synthetic source settingNoneSource result: +8 percentage points, illustrative only
R-01New sample from the same US self-serve SMB targetSame email onboarding versus holdoutSame first-report event by day 14Same source settingNone intendedReplication candidate; repeat the source design
T-01US enterprise accountsSame email onboarding versus holdoutSame first-report event by day 14Same source settingPopulationDo not transport without target population evidence
T-02Same US self-serve SMB accountsSales-led implementation versus holdoutSame first-report event by day 14Same source settingTreatmentNew treatment question; source effect does not identify it
T-03Same US self-serve SMB accountsSame email onboarding versus holdout90-day renewalSame source settingOutcome and timeNew outcome question; activation result does not identify renewal
T-04Same customer profile in a DACH operating contextSame email onboarding versus holdoutSame first-report event by day 14Different regulatory and operating contextContextContext bridge and target evidence required

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.

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