← Every exhibit

Figure Figure 1 Growth that compounds

Two synthetic cohort-retention curves

Compare units at the same age after a stable entry event. Curve differences are descriptive until composition, maturity, and outcome rules are aligned.

A line chart compares two synthetic age-relative retention curves. The new-logo cohort is 100 percent at day 0, 88 percent at day 30, 80 percent at day 60, and 75 percent at day 90. The expansion cohort is 100 percent, 95 percent, 92 percent, and 90 percent at the same ages. Values are illustrative and not a benchmark.New-logo cohortExpansion cohort0%20%40%60%80%100%75%90%Day 0Day 30Day 60Day 90Cohort ageSynthetic retention (%)
Vector SVG Cite Embed

Reference & Evidence

Source: Author's synthetic cohort model grounded in Ascarza, Iyengar and Schleicher (2016) and Steinhoff et al. (2025). Values show age-relative retention for two illustrative cohorts; they are not company data or a benchmark.

Each line is a claim from the register this journal publishes against, resolved from the register at build time.

  • B Cohort analysis groups units by a declared entry event and compares outcomes at the same relative age Author framework grounded in AIS16-C1, AIS16-C2, and PV1R-C4 · G02-OWN-C1
  • B A cohort comparison keeps grain, entry event, composition, age, outcome, denominator, and maturity visible Author record design · G02-OWN-C2
  • B Retention at a declared age is units remaining at that age divided by eligible units at entry Author formula · G02-OWN-C3

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

Related exhibits