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Table Table 2 Go-to-market & pricing

Comprehensive Topical Taxonomy and Architectural Variants

Acquisition ArchetypeStrategic IntentTarget ProfilePrimary Due Diligence MandateCore Integration PosturePrimary Failure Mode
Distribution Cross-SellDistribute target products through acquirer's sales engineHigh-quality niche product with limited sales reachAccount overlap audit, sales rep incentive modelingFast commercial integration; preserve product teamSales rep cognitive overload; reps fail to sell target product
Capability Tuck-inAccelerate product roadmap by acquiring IP/talentInnovative engineering team with proprietary tech stackCodebase audit, architecture review, key talent lock-inDeep technical integration; absorb engineers into core R&DCultural rejection; key engineers depart post-retention
Horizontal Roll-UpCapture economies of scale and consolidate marketDirect competitor operating in fragmented spaceRedundant cost identification, customer retention auditComplete operational absorption; eliminate duplicate G&ACustomer defection to remaining independent alternatives
Business Model PivotTransition legacy business to recurring cloud softwareCloud-native platform operating in adjacent workflowChurn analysis, cloud unit economics, infrastructure costsPreserve target as future core; migrate legacy baseLegacy customers resist migration; ARR conversion stalls
Transformational EntrySecure category leadership in an emerging paradigmCategory leader in disruptive adjacent marketStrategic defensibility, platform network effectsAutonomous business unit; selective strategic linkageBureaucratic suffocating of target by acquirer's hierarchy

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.