← Every exhibit
How should a team review an activation definition?
| Pattern in the review | First question | Do not conclude yet |
|---|---|---|
| High rate from login or workspace creation | What customer value is observable after the setup event? | The product reached first value |
| Immature cohort includes recent entries | Has every denominator unit had the full observation window? | The current rate is a definitive cohort result |
| Event occurs after the stated window | Was the event late, missing, or assigned to another cohort? | The customer failed permanently |
| Rate rises after eligibility changes | Did the denominator become narrower or more committed? | The product improved |
| Users counted more than once | What is the unit grain and first-event rule? | Usage volume equals activated units |
| Activated units later retain | Was retention defined separately, and is there a credible comparison? | Activation caused retention |
| Onboarding and post-onboarding rates differ | Which stage and operating conditions generated the event? | One lifecycle rate applies everywhere |
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Reference & Evidence
Source: Table from this essay. Sources and interpretation are given in the article.
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