The revenue-process handoff matrix
Keep entry evidence, sender release, receiver acceptance, latency, exceptions, next events, and dispositions visible at every commercial interface.
| Handoff ID | Sending state and owner | Receiving state and owner | Entry evidence and acceptance | Latency | Exception | Next event and disposition |
|---|---|---|---|---|---|---|
| H-01 | Marketing / MQL released | SDR / qualification accepted | ICP rule and account ID; accepted 2026-09-06 09:20 | 16 min | None | Discovery booked 2026-09-07; Accepted |
| H-02 | SDR / qualified | AE / discovery accepted | Qualification notes; accepted 2026-09-02 09:00 | 20 h | Account context missing; returned to SDR | Add account and buying process by 2026-09-08; Returned |
| H-03 | AE / discovery complete | Solutions / technical validation | Discovery brief; accepted 2026-09-03 15:00 | 6 h | None | Security workshop 2026-09-10; Accepted |
| H-04 | AE / proposal ready | Legal / contract review | Proposal version 3; not accepted by 2026-09-06 | 48 h and open | Counterparty missing; held | Add legal entity by 2026-09-08; Held |
| H-05 | Deal desk / commercial approval | Finance / approved quote | Pricing exception record; accepted 2026-09-05 13:00 | 4 h | None | Issue final quote 2026-09-09; Accepted |
| H-06 | Closed-lost / terminal | Onboarding / delivery | No eligible entry event for this scope | Not applicable | Outside the declared process | None; Excluded |
Swipe or scroll horizontally if the table is wider than your screen.
Reference & Evidence
Source: Author's synthetic handoff matrix grounded in Microsoft (2025). The source supplies a bounded vendor-specific process-flow context; the process key, fields, values, clock, exceptions, and dispositions are author synthesis.
Each line is a claim from the register this journal publishes against, resolved from the register at build time.
- C Microsoft's own words: "BPFs give your sales staff a guided visual interface that they can use to move deals forward through the stages that are typical for your company" Microsoft. (2025). Sales processes captured 2026-09-06 ·
MSRP25-C1 - C The same deal is several entities: "A Lead entity is used to track the sales process. Qualifying leads are tracked as opportunities" Microsoft. (2025). Sales processes captured 2026-09-06 ·
MSRP25-C2 - C And the flow prompts for the record: "create the appropriate entity record to help and guide you through the process" Microsoft. (2025). Sales processes captured 2026-09-06 ·
MSRP25-C3 - C "The stages can be conditional", and the example is explicit: "if you require an internal review of a quote only if the quote uses a custom price list, you can configure that condition in the appropriate stage of the business process" Microsoft. (2025). Sales processes captured 2026-09-06 ·
MSRP25-C4 - C The prompt to create a record is the vendor's: "create the appropriate entity record to help and guide you through the process" Microsoft. (2025). Sales processes captured 2026-09-06 ·
MSRP25-C5 - B A handoff is an interface record connecting sender release to receiver acceptance Author framework ·
V03-OWN-C2 - B Entry evidence, sender, receiver, release and acceptance times, latency clock, next event, and exception state make a handoff reproducible Author framework ·
V03-OWN-C3 - B Cross-entity deal representation requires a stable process key or explicit join rule Author data rule grounded in MSRP25-C2 and MSRP25-C3 ·
V03-OWN-C5 - B Acceptance, completion, rework, latency, and process-completion metrics require compatible transition types and named denominators Author formula set ·
V03-OWN-C7 - B A returned or held handoff is a visible process state, not an invisible correction Author operating rule ·
V03-OWN-C8 - B Conditional branches and exceptions remain visible beside the happy path Author operating rule grounded in MSRP25-C4 ·
V03-OWN-C9 - B The six-row handoff matrix contains three accepted, two held or returned, and one out-of-scope synthetic record Author synthetic object ·
V03-OWN-C10
Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.
Related exhibits
-
What does a revenue process mean?
From the essay What is a revenue process? The handoffs that make the funnel measurable
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Why do revenue processes break at the interface?
From the essay What is a revenue process? The handoffs that make the funnel measurable
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Which fields make a handoff reproducible?
From the essay What is a revenue process? The handoffs that make the funnel measurable