← Every exhibit
The increase, designed against the record
Four design decisions for a price increase on an existing base, and how much evidence stands behind each.
| The decision | What the record says | Evidence status |
|---|---|---|
| Size before story | In the B2B revenue data the harm deepens with magnitude, and in the fairness meta-analysis size outweighs motive, but the exit experiment splits it: there the percentage was not significant while the story was | Reached for revenue, split for exits: size the increase knowing which outcome you are protecting |
| The justification | The one realized-outcome test inverted the instinct: market story retained, cost story didn't; consumer setting, no B2B test exists | Informed: choose deliberately, knowing the state of play |
| The paper | Read the renewal clause, notice number and promo-expiry language: yours and your vendors'; minutes per document, and usually a surprise | Informed: contractual hygiene; in the one B2B fairness test, last year's price didn't drive judgments, so know the paper for what it binds, not for what it signals |
| Timing, fencing, staging | Whether announcement design beyond size and story changes realized B2B outcomes | Open: no tape exists as of August 2026 |
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Reference & Evidence
Source: Author's own synthesis of the cited evidence; status column reflects the state of the record as of August 2026.
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