Table Table 3 Growth that compounds 1 September 2026

How can marketing teams construct an auditable profit-ranked retention scorecard?

Review field	Required question
Intervention	What exactly is being offered, changed, or withheld?
Incrementality	Compared with what would have happened without the intervention?
Economics	Which revenue, cost, and cash-flow items enter the calculation?
Capacity	How many contacts, offers, or service actions can be delivered?
Validation	What outcome and horizon will tell the team whether the ranking worked?

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Source: Table from this essay. Sources and interpretation are given in the article.

From the essay

Retention should be ranked by profit, not churn alone

High churn risk is not customer value: rank retention by incremental effect, intervention cost, postcampaign cash flow, and campaign size.

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Isoglu, S. (2026). How can marketing teams construct an auditable profit-ranked retention scorecard? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-retention-should-be-ranked-by-profit-not-churn-alone-fig03/

BibTeX

@misc{isoglu-2026-retention-should-be-ranked-by-profit-not-churn-alone-fig03,
  author = {Isoglu, Sinan},
  title = {{How can marketing teams construct an auditable profit-ranked retention scorecard?}},
  year = {2026},
  howpublished = {Table 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-retention-should-be-ranked-by-profit-not-churn-alone-fig03/},
  note = {From the essay {Retention should be ranked by profit, not churn alone}}
}

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