← Every exhibit

Table Table 4 Revenue operations & AI

The row-level forecast-error audit

Audit fieldRequired questionFailure if omitted
Forecast objectWhat exactly was forecast: units, revenue, opportunities, capacity, or something else?Unlike rows are silently combined
Baseline and final forecastWas an intervention applied, and what was the untouched value?FVA and override effects cannot be separated
Actual outcomeWhat event closed the forecast window?Error is calculated against a moving target
Signed errorWhich direction convention is in force?Bias changes sign or becomes uninterpretable
Absolute or squared errorHow large was the miss regardless of direction?Cancellation is mistaken for accuracy
HorizonHow far ahead was the forecast issued?Short and long forecasts are treated as identical
DenominatorWhat base creates the percentage comparison?Ratios change without a visible measurement change
Segment and tail flagWhich rows create persistent or severe errors?Aggregate averages erase the operational problem
Decision costWhat does an over- or underforecast make the organization do?Metric improvement is mistaken for decision value

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.