Table Table 1 Go-to-market & pricing 1 September 2026

Why must an ecosystem strategy begin with the end-customer value proposition?

Structure field	Question	Failure if omitted
Value proposition	What is supposed to materialize for the user or buyer?	Actors coordinate around different promises
Activity	What must happen for the promise to be delivered?	The work is assumed rather than assigned
Actor	Who performs or enables the activity?	A missing capability is hidden by a name list
Position	What role or place does each actor occupy?	Responsibilities overlap or remain empty
Link	How does one activity or actor depend on another?	A relationship is mistaken for alignment
Failure signal	What would show that materialization is blocked?	The ecosystem is judged by partner count

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Source: Table from this essay. Sources and interpretation are given in the article.

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An ecosystem strategy is an alignment structure, not a partner list

An ecosystem strategy maps the actors, activities, positions, links, and dependencies required for a focal value proposition to materialize.

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Isoglu, S. (2026). Why must an ecosystem strategy begin with the end-customer value proposition? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-ecosystem-strategy-is-an-alignment-structure-not-a-partner-list-fig01/

BibTeX

@misc{isoglu-2026-ecosystem-strategy-is-an-alignment-structure-not-a-partner-list-fig01,
  author = {Isoglu, Sinan},
  title = {{Why must an ecosystem strategy begin with the end-customer value proposition?}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-ecosystem-strategy-is-an-alignment-structure-not-a-partner-list-fig01/},
  note = {From the essay {An ecosystem strategy is an alignment structure, not a partner list}}
}

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