← Every exhibit
Read payback with its risk columns
The review protects the cash calendar from becoming a forecast of best-case contribution.
| Payback line | What the headline number says | What to check beside it |
|---|---|---|
| Acquisition cost | The cohort cost this much to win | Fully loaded cost and payment timing |
| Monthly contribution | The customer produces this much now | Support, usage and delivery cost after go-live |
| Expansion | Future revenue improves the forecast | Whether expansion was earned and when |
| Churn | The cohort stays long enough in aggregate | Distribution, early churn and concentration |
| Cash | The model recovers cost by month t | Invoice, collection and working-capital timing |
Swipe or scroll horizontally if the table is wider than your screen.
Reference & Evidence
Source: Author's review worksheet for cohort payback. The prompts are operating controls, not statistical estimates.
Related exhibits
-
The CAC payback calculation
From the essay CAC payback is a cash calendar
-
The digitization paired-outcome review card
From the essay Digitization changes sales effectiveness and job insecurity
-
What do forecast categories mean?
From the essay What are forecast categories? Names need stable decision rules