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Figure Figure 2 Go-to-market & pricing

The German arm: translated, not localised

Fifteen of 64 companies present a genuinely German pricing page, and the marked rows split those fifteen: eight of them still price in US dollars. The translation happened; the number stayed home.

Of 64 index constituents, 52 German-language experiences were measurable and 34 have a reachable pricing page, but 19 of those serve the English page to a German-language visitor; only 15 present a genuinely German-language pricing page, and of those 15, seven show euro prices while eight show US dollars only.20406080German-language experience measurable52Pricing page reachable34Serves the English page instead19Genuinely German-language page15Of those, shows euro prices7Of those, US dollars only8Vendors
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Reference & Evidence

Source: Author's own coding of the same 64 constituents, German arm (Accept-Language: de-DE), 9 August 2026. Corpus, codebook, scripts and every rendered page: isoglu.com/research/pricing-page-corpus/.

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