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Table Table 1 From the research bench

What does selection bias mean?

ObjectQuestionExample
Target populationTo whom or what should the conclusion speak?All eligible accounts in a defined market and period
Eligibility ruleWhich units are allowed to enter the intended population?Accounts meeting region, product, and date criteria
Observed sampleWhich units were actually measured or analyzed?Accounts with a response, event, or usable record
Conditioning eventWhat later state or variable restricted the comparison?Reached proposal, answered survey, or accepted treatment

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.