Table Table 3 Go-to-market & pricing 6 September 2026

When is usage not a growth loop?

Observed pattern	Missing object	Correct disposition
Many events from one user	Account-level qualification and buying context	Keep as product signal
Threshold crossed, no owner	Transfer and acceptance rule	Hold the handoff
Seller accepts, no next product state	Feedback or outcome link	Report as accepted handoff
One campaign creates referrals	Repeatable next entry	Label as campaign result, not loop
Usage falls after a security review	Constraint and lifecycle stage	Preserve the interruption

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Source: Table from this essay. Sources and interpretation are given in the article.

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What is product-led growth? Product usage is not a growth loop

Product-led growth is a commercial motion, not a usage count. Define the product trigger, handoff, feedback path, and outcome before naming a loop.

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Isoglu, S. (2026). When is usage not a growth loop? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-product-led-growth-fig03/

BibTeX

@misc{isoglu-2026-what-is-product-led-growth-fig03,
  author = {Isoglu, Sinan},
  title = {{When is usage not a growth loop?}},
  year = {2026},
  howpublished = {Table 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-product-led-growth-fig03/},
  note = {From the essay {What is product-led growth? Product usage is not a growth loop}}
}

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