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Table Table 1 Go-to-market & pricing

Which price is the numerator?

Price objectWhat it answersWhat it includesWhat it does not establish
List or reference priceWhat starting amount was declared?A published, approved, or comparison referenceThat a buyer accepted or paid it
Invoice priceWhat amount was placed on the invoice after pre-invoice terms?Explicit on-invoice discounts and termsThat off-invoice deductions or collection effects are absent
Pocket priceWhat revenue remains after declared transaction deductions?The waterfall items assigned to the transactionThat cash has arrived in the same period
Collected cashWhat amount was received under the stated collection rule?Receipts included in the declared period and currency ruleThat the difference from pocket price was a discount

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.