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Table Table 3 Go-to-market & pricing

Financial Waterfall: Year 1 Underwritten vs. Actual Performance

Financial / Operational MetricPre-Deal Underwritten TargetYear 1 Actual RealizationVarianceVariance Explanation
Titan Standalone ARR\$138,000,000\$136,500,000-\$1,500,000Sales team distracted by integration town halls
ApexFlow Standalone ARR\$40,500,000\$37,650,000-\$2,850,000Severe churn spike from 8.0% to 17.5%
Cross-Sell Revenue Synergy ARR\$4,500,000\$2,200,000-\$2,300,000Sales enablement deficit and compensation confusion
Total Combined Ending ARR\$183,000,000\$176,350,000-\$6,650,000Top-line revenue shortfall
Run-Rate Cost Synergies Realized\$2,500,000\$1,100,000-\$1,400,000Cloud migration delays and duplicate licenses
Gross Margin on Incremental Rev78.0%76.2%-1.8%Hosting inefficiencies and dual infrastructure
Incremental Net Contribution\$5,460,000\$2,276,400-\$3,183,600Lower synergy revenue and gross margin compression
One-Time Integration Outlay\$2,200,000\$4,200,000+\$2,000,000Emergency contractors and retention packages
Year 1 Net Cash Contribution+\$3,260,000-\$1,923,600-\$5,183,600Severe net operating cash flow deficit
Synergy Realization Rate (SRR)100.0%31.4%-68.6%Integration underperformance threshold

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.