← Every exhibit
What cash recovery calendar worksheet exposes true break-even timing?
| Month | Starting accounts | Active accounts | Cohort gross margin | Unrecovered CAC balance | Cumulative cash position |
|---|---|---|---|---|---|
| Month 0 | 100 | 0 | 0 | -500,000 | -500,000 |
| Month 1 | 100 | 96 | +38,400 | -461,600 | -461,600 |
| Month 3 | 94 | 91 | +36,400 | -386,000 | -386,000 |
| Month 6 | 89 | 87 | +34,800 | -278,200 | -278,200 |
| Month 9 | 85 | 83 | +33,200 | -175,800 | -175,800 |
| Month 12 | 82 | 80 | +32,000 | -77,400 | -77,400 |
| Month 15 | 78 | 77 | +30,800 | +14,600 | +14,600 |
Swipe or scroll horizontally if the table is wider than your screen.
Reference & Evidence
Source: Table from this essay. Sources and interpretation are given in the article.