The synthetic PQL qualification worksheet
Product activity becomes a PQL only after the unit, eligibility, threshold, window, exclusion, handoff, and later outcome are named.
| ID | Eligibility and grain | Product evidence in 14 days | Threshold and handoff | Day-30 outcome |
|---|---|---|---|---|
| P-01 | Eligible account; 3 users | 5 reports and 2 invitations | Threshold met; sales accepted | Opportunity created |
| P-02 | Eligible account; 1 user | 5 reports | Threshold met; sales accepted | No opportunity |
| P-03 | Eligible account; 4 users | 2 reports and 4 invitations | Threshold not met; no handoff | No opportunity |
| P-04 | Student plan; 3 users | 11 reports | Excluded plan; no PQL | Excluded |
| P-05 | Eligible account; 2 users | Admin login only | Threshold not met; no handoff | No opportunity |
| P-06 | Eligible account; 3 users | 6 reports on day 19 | Late; outside 14-day window | Opportunity on day 45 |
Swipe or scroll horizontally if the table is wider than your screen.
Reference & Evidence
Source: Author's synthetic PQL worksheet grounded in Sabnis et al. (2013) and Steinhoff et al. (2025). The threshold, rows, handoff states, and outcomes are illustrative, not a benchmark or customer dataset.
Each line is a claim from the register this journal publishes against, resolved from the register at build time.
- B A product-qualified lead is an eligible lead or account crossing a declared product-use threshold inside a named window Author framework grounded in SCCL13-C1, SCCL13-C3, SCCL13-C5, and PV1R-C4 ·
V09-OWN-C1 - B A PQL record keeps unit grain, eligibility, product signal, threshold, window, exclusion, handoff, and later outcome visible Author framework ·
V09-OWN-C2 - B A PQL rate is qualifying eligible units divided by eligible units at entry under the declared window Author formula ·
V09-OWN-C3
Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.
Related exhibits
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What does product-qualified lead mean?
From the essay What is a product-qualified lead? Product use is not buying intent
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How is a PQL different from an MQL or an opportunity?
From the essay What is a product-qualified lead? Product use is not buying intent
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The synthetic sales-productivity time allocation
From the essay What is sales productivity? Activity is not productive selling time