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Figure Figure 1 Go-to-market & pricing

Canadian retailers operating in the United States, by outcome

The shortest hop in international expansion, and most of it did not work.

0 8 16 24 32 Number of companies (n = 32) 7 25 22% 78% Functioning successfully Not functioning successfully Outcome in the United States, as classified in the study
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Reference & Evidence

Source: O'Grady & Lane (1996), Journal of International Business Studies 27(2), as reported in the paper's abstract. Retail sector, Canada to the United States. Counts, not rates: this is one sample in one industry and one market pair.

Each line is a claim from the register this journal publishes against, resolved from the register at build time.

  • B The retail evidence, verbatim: "Evidence from thirty-two Canadian retail com""panies shows that only seven (22%) were functioning successfully in the United States" ogrady-lane-1996-psychic-distance-paradox · OL96-C2

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

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