Table Table 1 Growth that compounds 1 September 2026

Why is an isolated new product success factor insufficient for commercial resource commitment?

Object	Question
Factor	What product, process, market, or organizational characteristic is being studied?
Effect size	How large is the estimated relationship in the synthesis?
Moderator	Under which context or method does the relationship vary?
Decision	What action, if any, is justified in the current product system?

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.

From the essay

New-product success factors are context-dependent

New-product success factors are not permanent coefficients: updated meta-analysis shows weaker effects and context and method moderators.

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APA 7

Isoglu, S. (2026). Why is an isolated new product success factor insufficient for commercial resource commitment? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-new-product-success-factors-are-context-dependent-fig01/

BibTeX

@misc{isoglu-2026-new-product-success-factors-are-context-dependent-fig01,
  author = {Isoglu, Sinan},
  title = {{Why is an isolated new product success factor insufficient for commercial resource commitment?}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-new-product-success-factors-are-context-dependent-fig01/},
  note = {From the essay {New-product success factors are context-dependent}}
}

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