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Figure Figure 1 Revenue operations & AI

What the funnel searches for, and what it pays for

Sorted by attention. The bars shrink down the left and grow down the right: the same five metrics, ranked in opposite orders by the two things the market says about them.

Five funnel metrics. Pipeline coverage draws 4,400 searches a month at 67 cents a click. The four handoff metrics draw between 50 and 880 searches at between 11 and 55 dollars a click. Attention falls down the page while price rises.← monthly searchescost per click →Measures the forecastMeasures the handoff4,400$0.67Pipeline coverage880$19.63Speed to lead210$54.90Lead follow-up110$53.91MQL-to-SQL conversion rate50$11.16Lead response time
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Reference & Evidence

Source: Author's analysis of DataForSEO Google Ads data, 12-month average to June 2026, pulled 25 July 2026. Volume is reported in rounded bands; cost per click is the reported average. US market, English.

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